IHOP becomes IHOb: International House of Burgers

IHOb Just Announced What Their New Name Really Stands For

IHOP, which recently changed its iconic name to IHOb, has revealed what the new consonant stands for: "burgers". That led followers to speculate whether the "b" would stand for something close to its core brand, like breakfast or bacon, or whether it could be joining the blockchain naming phase.

In an avid marketing attempt, it turns out, IHOP is not actually changing its name permanently.

Although the name change may not be permanent, a few IHOP's in Los Angeles have taken things to the next level by changing their store signs. B-hold! #IHOb, " the company tweeted along with a video showcasing the big reveal.

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The former leader in much needed hangover food has made a decision to enter into the burger joint business.

IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b". And we imagine IHOP will be realizing before long what the people really want from its kitchen.

The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs. Will the newest burger joint contender be able to carry its brand through such online ire?

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Both restaurant chains serve burgers and pancakes.

It's worth noting that the company's website still lives at IHOP.com. Or are you like a lunch place with just burgers?

The chain, which opened its first restaurant in Burbank, California, in 1958, played along all week, even going so far as changing the signage outside its restaurant in Hollywood to "IHOb".

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