AMC Theaters Set to Challenge MoviePass With New $20 Subscription Plan

"We expect to see a surge in demand for Imax tickets from this exciting new program, which should drive incremental revenue to Imax theatres by offering consumers - for the first time - the freedom to experience blockbusters such as Jurassic World in Imax over standard offerings for no additional upcharge", said Imax CEO Richard L. Gelfond.

In response, a representative for AMC notes how they "understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests".

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Last summer, AMC Theaters immediately voiced its stern disapproval when MoviePass announced its coffers-draining $10 movie-per-day unlimited plan.

In doing so, AMC will now rival MoviePass in providing a subscription-based service for cinephiles. Movies won't carry over if a subscriber sees fewer than three films in a week. Another important differentiator: Stubs A-List members can book tickets online in advance, including reserved seating for those swanky recliner seat theaters, for up to three movies at any one time. AMC, which has blocked MoviePass sales at some of its theaters, has been a vocal opponent of MoviePass' model. This can make seeing popular movies during opening weekends hard.

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AMC operates approximately 1,000 theaters and 11,000 screens worldwide, including 18 locations in Alabama. The glaringly obvious advantages that MoviePass has over "Stubs A-List" are that it's half the cost and you can see movies at whatever theater you want. Essentially, if you pay $20 per month, you can see up to three movies a week, plus other benefits which are meant to give Moviepass a run for their money. It is worth noting that competing theater chains like Regal give out their loyalty cards for free, while AMC Stubs is a paid program.

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