Shocking! IHOP acknowledges it faked IHOb name change

IHOP has changed its name back from IHOB

IHOP officially reverted to its original name on Monday, roughly one month after the chain drew national attention for changing its name to IHOb to promote its new line of burgers.

It's to celebrate the restaurant chain's 60th birthday. A full stack is $5.79. "We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)".

Pancakes and burgers coexist in harmony.

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The plan does seem to have gotten people talking - after all, now we all know that IHOP serves both their traditional pancakes and, yes, a burger.

Prior to the IHOb campaign, 19% of USA adults said they had talked about the chain in the past two weeks.

After the name change, that number jumped to 30 percent.

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There were strong feelings going around about the name change. The internet was outraged at the move, either because of IHOP betraying its initial goal as a pancake emporium or that it was just some kind of elaborate marketing scheme.

"Just because we have pancakes doesn't mean we can't do anything but pancakes". They said it was a way to turn their focus away from breakfast and to its enhanced burger menu.

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