Why President Trump Just Lost Over 100,000 Twitter Followers

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A recent Twitter crackdown on "locked" accounts meant that high-profile users lost millions of followers overnight.

Singer Katy Perry saw more than 3 million of the 110 million followers on her Twitter account suddenly vanish, while Justin Bieber's social media account shrunk by 1.4 million. Dorsey said he lost 200,000 followers in a tweet.

The microblogging site explained that it has been locking accounts when it detected sudden changes in account behaviour.

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The move is aimed at users reportedly inflating their followers on the platform with automated or fake accounts, buying the appearance of social influence to "bolster their political activism, business endeavours or entertainment careers". This week, the company said it will remove these from profiles, reducing the number of followers users have.

Twitter announced on Wednesday that it would no longer include "locked" accounts in follower numbers in an effort to boost user trust in the service.

"Our digital ecosystem is being polluted by a growing number of fake user accounts, so Twitter's commitment to cleaning up the digital space should be welcomed wholeheartedly by everyone, from users of the platforms, to creators and advertisers", Unilever Chief Marketing Officer Keith Weed wrote in an email to Bloomberg.

Renowned bloggers Cyprian Nyakundi and Xtiandela were the top losers in the country-both registering a decline in followership by a whooping half a million.

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On Thursday, US President Donald Trump lost about 100,000 of his 53.4 million followers and former President Barack Obama lost about 400,000 followers. He also added that the new protections policy has helped Twitter to prevent more than 50,000 fake signups per day.

"We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation".

In a statement, Twitter said most people will see a change of four followers or fewer and that larger follower counts will experience more significant drops.

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