Cleveland fans will get free beer for the first Browns’ victory

Bud Light is installing beer-filled victory fridges around Cleveland and they’ll open the moment the Browns win a game. More

On Tuesday, August 14, 2018, Bud Light and the Cleveland Browns unveiled the "Victory Fridge".

At most positions, the Browns don't have to deal with that anymore, as one can find competent players up and down Cleveland's roster. It'll be hooked up to Wi-Fi, and when the Browns win, Bud Light will simultaneously unlock all of them at once. When the Browns win first regular season game, fridges unlock and beer inside is free to fans. The fridges will be opened by smart technology as soon as the game is over.

The Browns have lost 17 consecutive games, dating back to December 24, 2016.

Bud Light isn't revealing the specific locations of the fridges yet, since OH law prohibits this kind of pre-promotion.

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"Obviously they haven't won in a while".

To get all the latest information on the Bud Light Cleveland Browns "Victory Fridge" and other exciting programs, follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight. We're putting victory fridges out into the marketplace.

Riding a 17-game regular-season losing streak that dates back to 2016, the Cleveland Browns are heading into this National Football League season with a snowball's chance in hell forecast of reaching the Super Bowl.

"We're always cheering for them", Goeler told reporters.

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Winning is its own reward, but Bud Light wants to give beleaguered Browns fans something else should their team happen to win a game in 2018.

The full-sized, Bud Light-stocked fridge is done up in Cleveland colors and has the message "When the Browns win, Cleveland wins" emblazoned on the glass.

Until then, they will be taunted by a locked fridge of beer at local bars and around the Browns' stadium.

The Browns will host the Pittsburgh Steelers on September 9 in Week 1.

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