IPhone XS: Apple to announce new phones at launch event

Apple expected to unveil bigger, pricier iPhone on Wednesday

The tech giant's product sitemap XML file displayed the names iPhone XS, XS Max, and XR, reports The Verge.

Hall, however, believes Apple will price it closer to $849 given better-than-expected demand for the current iPhone X this summer.

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A second phone with a 5.8-inch OLED display, likely called the iPhone Xs, would be similar to the iPhone X but with an improved processor.

The higher-end versions, which will apparently be called the iPhone XS and XS Max, are expected to come in space gray, silver, and gold, while the lower-cost iPhone XR is expected to come in six colors: black, white, red, yellow, coral, and blue. Both the bold new color options and the potential "Xc" moniker echo Apple's lower-cost iPhone 5c handset from 2013.

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Although Apple has not yet confirmed any of its new products it seems there could be plenty to be excited about. Apple didn't comment ahead of Wednesday's event, which is being held at its Cupertino, California, headquarters. Apple has considered calling the phone the "iPhone Xr", one of the people said. This will be the very first time Apple will be using 512GB of storage capacity in its iPhone.

Apple's other products category, including HomePod, AirPods, Apple TV, Apple Watch, Beats speakers, headphones and accessories, had sales worth $3.74bn in the third quarter, a jump from $2.74bn a year ago. The cheaper phone also is expected to lose the home button.

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The new watches are expected to feature the most drastic redesign since they were launched in 2014, including larger screens that span the edges of the face, allowing for more information to be displayed. We might also finally get a release date for the long-delayed AirPower wireless multi-device charger.

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