Microsoft will warn Windows 10 users not to install Chrome

Windows 10 warning for Google Chrome

As reported by The Verge, Microsoft has inserted these pop-ups in the latest Windows 10 test builds that are now available to Windows Insiders.

Microsoft is launching an offensive against Firefox and Chrome in an attempt to get more Windows 10 users to navigate the worldwide web with its own Edge browser. Twitter user Sean Hoffman says, "What kind of slimy marketing cesspool crap is this Microsoft?" The company has been trying various moves over the years to lure users to Edge, such as adding pop-ups when people use third-party browsers. It's user-hostile behaviour, and it feels cheap and scummy.

While Bleeping Computer has not been able to independently get this Edge promotion to display, Microsoft has stated that this is indeed a test they are performing with Windows Insiders.

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The warnings appear on Windows 10 and remind people they already have Microsoft's Edge browser installed. Microsoft will likely to experiment with the feature and it could possibly arrive with the 19H1 Windows 10 launch next spring.

When other users tested browser installations they discovered that Microsoft was performing this same Edge promotion for the Chrome, Vivaldi, and Opera browsers. This is an escalation in the war between Edge, Chrome, and Firefox. However, Google's Chrome browser only lasted just four hours and 19 minutes. However, Microsoft tries to counter this by allowing the warnings to be turned off "in the future".

It makes me wonder what sort of feedback Microsoft was expecting to receive from this particular test. The choice of browser often comes down to personal preference regarding the interface - and despite being pre-installed in Windows PCs, the Edge browser lags behind in popularity, below even Apple's Safari browser.

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In the past, Microsoft has been harshly penalised for using its dominance in desktop computing to push people towards its products. In a tweet, the company said, "Well this is awkward".

There is one area where Edge clearly lags behind rival browsers, extension support. Users should not be stripped of their ability to choose the browser they want.

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