Amazon Is Offering Free Shipping For All

Amazon will offer free shipping on holiday purchases

When Amazon is your biggest competitor you have to think outside the box around the holiday season in order to entice customers away from the giant of online shopping.

Amazon is following Target and temporarily dropping the minimum amount shoppers need to spend to qualify for free shipping.

As previously reported by FOX Business, Amazon competitor Walmart announced Tuesday it will expand its free two-day shipping options in November. Sales in November and December - excluding automobiles, gasoline and restaurants - are expected to increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion, according to figures from the National Retail Federation.

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It marks the first time in recent memory Amazon has removed the minimum order requirement promotionally for its free super-saver shipping tier, which has gone up and down over the years, from a high of $49 to its current low of $25.

Although this move by Amazon will be a blow to both Target and Walmart, it just goes to show why competition in the market is so important for consumers.

As part of the Black Friday event, Amazon will offer "Deals of the Day" throughout that will see dramatic price cuts on "must-have electronics, toys and fashion to sports, beauty, home items and more".

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Amazon needs to pump up sales after the company's revenue projection for the rest of the year fell below some wall street analysts' estimates. The spokeswoman said the company expects to announce that cutoff date later, after assessing customer demand and its logistics network.

Amazon Prime members still get unlimited free 2-day shipping on everything.

Amazon's ultra-fast delivery service, Prime Now, will also offer special Black Friday deals to more than 30% of the United Kingdom population, providing an ideal selection of gifts, gadgets, fashion and Christmas treats which can be delivered in scheduled one- and two-hour delivery windows or within 60 minutes in selected postcodes.

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