Chrome 71 will block all ads for abusive websites automatically

Chrome 71 will block all ads on sites with persistent malicious ad abuse

Google says that Chrome 71 will remove all ads on the sites that consistently show abusive experiences. But in a blog post, Chrome product manager Vivek Sekhar said: "we've learned since then that this approach did not go far enough".

Chrome to block all ads on sites that gives abusive experiences.

The feature comes with Chrome 71, the newest version of Google's internet browser, which is set to release in December, this year. As a fair explainer, Google will publish an Abusive Experience Report to let site owners see if any abusive experiences are there on their site, and needs to be corrected or removed. For example, auto-redirects that take visitors to a new page without any action on their part is an abusive experience.

Google updated the list of abusive experiences recently.

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Abusive ads are a real problem, and many users who don't know better fall to the obvious scams that are run on some of these pages.

Chrome users may disable the browser's ad-blocking component by adding sites to the list of allowed sites or by allowing ads.

It's happened to everyone: you're visiting a website when a pop-up ad appears which looks a lot like a system warning.

By "abusive" advertisements Google means that kind of ads on websites that show up in the form of system error messages, fake close boxes clicking on which start and advertisement, phishing and malware elements. Google has confirmed that it will begin blocking all ads on sites that list abusive ads from December this year.

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In order to protect yourself, you don't actually have to do much. Barring that, the new version of Chrome will simply block every single one of the ads on your site.

Users will be able to turn off this filter to make the ads return to them, but they'll remain blocked at default otherwise. Such measures, of course, have been insufficient to prevent misleading or risky ads, which is why Google is taking action.

Google is promising to punish sites that offer what the company calls "abusive experiences". Google's Chrome browser is the most widely used browser, on both mobile and the desktop, by a significant margin.

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