Twitter shares dive after flagging weaker revenue, higher costs

Source Twitter

While Twitter's Q4 numbers aren't bad, the stock took a 7% beating in pre-market trading.

Snapchat reports 186 million daily active users, about 32 percent more than Twitter.

The growth rate was also 9% in 3Q and had jumped 12% in 4Q of 2017, the company said.

Twitter rarely talks about the number of Daily Active Users, saying that it's a poor metric that would easily be misinterpreted.

Source Twitter
Source Twitter

Twitter said it had removed millions of abusive accounts as part of its clean-up effort, prompting a fall in monthly users.

Monthly active users averaged 321 million, decreasing by 9 million from the same period a year earlier and down 5 million from the third quarter. However, the firm disclosed in a recent report that it found operations to mislead users on the platform that were potentially connected to sources in Iran, Venezuela and Russian Federation.

For its current quarter, Twitter said it expected total revenue to be between $715 million and $775 million. The company in 2018 marked its first full year of profitability under generally accepted accounted principles.

Total advertising revenue surged 23 percent to $791 million in the fourth quarter, with more than half coming from video ads by corporate clients.

Charges say suspect fired 5 times at school bus windshield
Lilly later told officers that he feared for his life, and said that is why he shot the bus driver, according to the complaint. Lilly told officers he feared for his safety, but the complaint says video footage shows he had retreated to a safe spot.


Jack Dorsey, co-founder and chief executive officer of Twitter Inc.

Krichefski said: "What the results ultimately show is that 2019 is set to be a crucial year for Twitter, and if it can deliver the innovation, safety and value that it has promised both users and advertisers, we can nearly certainly expect to see more positive results from the company".

Twitter reported better-than-expected fourth-quarter profit and revenue on Thursday, helped by growth in its video advertising business. Profit, excluding some costs, was 31 cents a share, compared to the average estimate of 25 cents.

Twitter, in its earnings release, said its mDAU won't be "comparable to current disclosures from other companies, many of whom share a more expansive metric that includes people who are not seeing ads".

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However, Twitter points out that comparisons to other apps can sometimes be misleading. Twitter said the decrease was the result of a number of factors including changes that reduced the number of e-mail notifications sent, decisions made to prioritize the health of the service, changes made to comply with the General Data Protection Regulation (GDPR) in Europe and not moving to paid SMS carrier relationships in certain markets. Its share of total worldwide digital ad spending is estimated to drop to 0.8% in 2019 from 0.9% in 2018, according to EMarketer.

The company said monetized daily active users (mDAU) have reached 126 million globally, with 27 million of those users in the U.S. User growth remained relatively flat between the third and fourth quarters of 2018, going from 124 million to 126 million by the end of the year.

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