Coke is Getting Its First New Flavor in Over a Decade

Coca Cola

Starting on February 25, Orange Vanilla will be available nationwide in 12-oz. cans and 20-oz. bottles.

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Orange Vanilla beat out three other flavors when put into consideration for a new launch, rising ahead of raspberry, lemon, and ginger thanks to its combination of orange and vanilla, which was an effort to evoke memories of childhood. And the flavor, though "unexpected", was still "familiar", she said. But this is the first new flavor for regular Coke since Vanilla Coke, which the company re-launched in 2007, since it was phased out after its initial launch in 2002. "We only tweaked the blend of natural flavors, which are proprietary to Coca-Cola, so the ingredient list on the Nutrition Facts Panel on cans and bottles is the same".

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The new flavor also will be available exclusively at US Wendy's locations in Coca-Cola Freestyle fountain dispensers through the end of the NCAA March Madness basketball tournament before rolling out nationally across all Freestyle units. The company quickly returned to its original recipe.

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Contrary to what you'd normally expect, it's Cola's branded napkins that caught the attention of various passengers. It's meant as a complementary beverage to boost sales (and claim more shelf space from rival Pepsi). And flavors usually aren't discounted, so Coca-Cola can increase its margins by selling flavored versions of the product, he said.

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