Apple says ‘it’s show time’ March 25

Apple confirms March 25th ‘It’s show time’ event with media invites

However, some reports have also speculated that no new devices will be revealed at the event with Apple using the keynote to release a new movie streaming service and premium news subscription.

It's been rumored for months, and now it's official - Apple will will hold a media event on March 25th, at 10:00am local time at the Steve Jobs Theater at its Cupertino campus.

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The magazine subscription service will be integrated into the existing Apple News app and is based on the company's acquisition of Texture past year. The invitation included the teaser line: "It's show time", hinting at the news. The invite which starts with a showreel has the caption "It's showtime", suggesting that the event could have more to do with Apple's long-expected streaming service. Apple notes that keeping your phone longer is good for the planet as well - another of its concerns (the potential end of life as we know it is arguably pretty bad for business). Apple's live stream page gives some clues about the launch event.

The TV streaming service will only be announced by Apple during the event, with its actual launch still a few months away. Those are expected to include its new Apple News Magazines service, as well as it's subscription video service. But it's been a while since one of these has focused largely on services, with a 2015 Apple Music event perhaps the best recent example.

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Apple acquired the digital magazine app Texture past year, which enables you to read a huge number of publications for a single monthly fee, a bit like a music streaming service.

A previous report by Bloomberg also predicted an Apple AR headset to ship by 2020.

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